Titles/typography

Our titles for the thriller opening,  we thought of three names that all relate in some way to our narrative, in addition to this we chose two different fonts; ‘Mom’s typewriter’ and ‘Albertshal’, both were our most favoured fonts and seemed  to cohere to our genre.

They represent our genre as it relates to a type of investigatory theme, the typography is rough as if someone had stamped it onto a page; this is typical of a hybrid genre of a crime thriller as we normally see this type of lettering on case files. The first chosen title ‘Classified’ relates to our narrative and genre, classified is a term of ‘hidden material’ which is of course kept secret, this relates to our thriller as the narrative is all about the hidden truth behind a crime scene, we want the audience to think of the question ‘is the government involved in this murder?’.

The second chosen title is ‘Veteran’, this relates solely to our narrative, again relating to the question of is the murderer a veteran, trying to cover a case which the detective should not have seen. Finally our third chosen title is ‘Lawless’, the term meaning a society without rules and regulations, giving this sense, the audience are manipulated  into believing is the government becoming corrupt in that laws are no longer valid, the film shows hints of the murderer carrying military equipment- relating to governmental individuals.

Overall these titles relate and adhere to our hybrid of a crime/thriller as it gives a mystery vibe – convention of a thriller, and a sort of investigatory feel- relating to ‘crime’, the rough lettering relating to incoordination and struggle, also depicting hopelessness as the titles show no neatness. This type of typography relates and represents our audience through its mysterious look; it expresses an eerie feel. We feel that 15-25 year olds are looking for a sense of mystery, which are active and wish to think and resolve problems as they watch a film, so making a title that gains a sense of mystery already into why is the film titled as that, leads to an attraction of these audiences.

We used 'Polleverywhere' to gain audience feedback on which was the best title and typography to use for our own thriller opening, from this we gained valuable feedback from our target audience and which helped us to choose a title that is more appealing to them.

As you can see, the most preferred title was number 2. I also believe that this is the best title to use, the font matches nicely with our hybrid genre of a 'Crime/Thriller' due to the typography is a typewriter look which looks quite investigatory, after all the whole narrative is based on a detective looking at a crime scene. The title itself fits in nicely with our narrative, our opening is all about mystery and the hidden secrets behind the individuals involved in the murder and so by using the title 'Classified', it matches because classified means secret material that should not be shown, also in typical crime thrillers, you would see 'classified' on some case files; it all relates to crime.