Audience profile for Sin City

Sin City is a film that explores a dark and miserable town which tells a story about 3 individuals: a brute who’s looking for a person responsible for the death of his loved one, a man who doesn’t agree with the law enforcement and so takes the law into his own hands and a cop who risks his life to protect a girl from a paedophile.

Sin City will most likely appeal to adults/young adults, ageing from 18 to 35. With the whole plot set out to be about the brutality and darkness of a town, we would suggest that this crime/thriller/noir hybrid film would appeal to those who are comfortable with the high accounts of violence set out throughout the film.

Categorising the target audience into demographics (Age, gender, race and socio-economic class), we would say that this film would most likely appeal to the males because of its graphic/comic integration and with its sombre and shadowy features expressing more masculinity, the violence would also support this as we would think that males would be more keen in a movie full of dangerous action and overall more comfortable in the brutal violence. Again the film would most likely appeal those in adult years from around 18 to 35 years old, as this age group would be more understanding about the concept of the film in general and who are not easily deterred from such violence as maturity levels would expect.

The dark and sinister portrayals in this film is outlined by its black and white editing, the two contrasting tones also outlines vast array of feelings such as isolation, distress and hopelessness. In addition to that, this shot shows a man slowly lifting a decapitated head, the graphic violence will most likely not appeal to those easily discomforted.

In terms of nationality, we would suggest that this type of film would appeal to mostly Americans but maybe British due to the fact of its general setting in a large city in America, where American’s can maybe relate to the lifestyle shown in the film. Looking into the socioeconomic (Social class/how much you earn) side of things, the film would appeal to classes of C downwards such as students, through the main reason of looking for excitement and enjoyment which is found in the film from its exaggerated themes.

Socioeconomics:
- A - CEO's, surgeon >£100k
- B - High managers - degrees >£35
- C1 - Nurses, radiotherapist, physiotherapist
- C2 - Skills; electricians, plumbers
- D - Retail
- E- Students, unemployed, pensioners

Psychographics (Interest/hobbies, lifestyle and job) – This film would fascinate people who enjoy comics and the way they are set out and made, people who enjoy exaggerated films, as the shot shown above: this film is overemphasized with its dark background yet vivid yellow deformed person. Overall appealing to those interested in surrealism. A further interest in the film would be the interest in the actors for example a well-known actor such as Bruce Willis plays in this film where it reflects his star persona of being typical of him being in a thriller and playing a heroic status, intriguing those who are keen on his work.