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Saturday, 13 June 2015

Conventions of a Music Promo

Camerawork:

Main shots used present the whole band; usually long shots, this brings emphasis to them. Making them the main focus. Close ups are also regularly used to gain the feel of closeness to the performer, just as most people wish to be in the front row of their favorite performer.  Low angles are used to present the performer as an idol, to gain a sense of them being on stage. Overall there is a very dynamic use of shots, to make the music video more intriguing.

Editing:

There is almost always a link between editing with the tempo of the song. Quite often, there is use of straight cuts on the beat. Most shots are focused on the performer, making them more significant. Cross cutting is used between the performance and narrative, usually integrated but there may be cases where one may be dominant than the other.  Montages are often used in music promos to give a symbolic meaning, often cut between them very quickly.

Mise en scene

Mise en scene reflects the mood of the song and the lyrics. They are affected by genre. Settings vary to add interest. Instruments are also presented, to bring authenticity. Costumes link to genre but also link to fashion trends, making fans to follow their trend. Lighting creates the mood and atmosphere; often you get high key lighting.

Narrative and performance:


Narrative and performance is interwoven. The performance is added to the music video to create the same atmosphere to that if the audience was at a gig. You visually can see the band playing. Narrative relates to the lyrics. There is the interpretation of lyrics through visuals. Some narratives may ignore lyrics and may be disjuncture, bringing attention away from the song itself but bringing more interest to the visuals itself.

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